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This web site craigneal.com has the following in the web page, "It goes without saying that change in business is constant." We noticed that the webpage also stated " Market shifts, technology, people and processes all have their respective shelf-life." It also said " Today, even well established firms are at an increased risk of losing their standing in the marketplace as its become difficult to sustain competitive advantage. Do you have a strategy to addresss change, or will you be left behind? Consultant. CHANGE YOUR CONDITION TO CHANGE YOUR POSITION. Yes, Ive worked with some great firms." The header had Business Strategy as the highest ranking optimized keyword. It is followed by Culture Development Strategy, Business Development, and Management Consultanting which isn't as ranked as highly as Business Strategy. The next words craigneal.com used was Business Coach. Brand Positioning was included but might not be understood by search engines.